Influence & Strategy Communicator

Build real influence that moves people to action.

I help leaders build the kind of influence that translates into decisions, trust, and lasting impact — through communication that is strategic, authentic, and deeply human.

I Coach I Advise I Speak I Teach

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Years of Experience

Global Projects

Leaders Coached

High-Stakes Events

My Method

The Four Pillars of Influence.

A strategic framework that transforms how leaders communicate, connect, and create lasting impact.

Why Four Pillars

"Most leaders come to me wanting to communicate better. What they actually need is to influence differently. The Four Pillars of Influence is the framework I use in every engagement — a structured, integrated approach to building leadership influence that is deliberate, authentic, and designed to last. It works at the intersection of business strategy, leadership identity, communication, and personal brand. Because real influence is never accidental. It is built — by design."

Magda Petryniak

#01

STRATEGY

Strategy ensures your influence is not accidental. It is deliberate, targeted, and outcome-driven.

Where and how you play

#02

IDENTITY

When your identity is clear — inside and out — your influence becomes authentic, consistent, and recognizable. Instead of reactive or performative.

Who you are as a leader

#03

PERSUASION

Persuasion turns intention into impact — by making your ideas understood, felt, and adopted.

How you move people

#04

VISIBILITY

Visibility ensures that the right people see, recognize, and remember your influence.

How you build your presence and reach

My Why · My Mission

Why I do this work.

A short, personal reflection on the leaders I serve, the change I work toward, and why influence — built with intention — matters more now than ever.

About Magda Book a Discovery Call

Is This You?

The moments that bring leaders to me.

If any of this resonates — let's talk

You've been promoted — and the rules just changed

You're now in a C-level or N-1 role. Technical expertise got you here. But at this level, influence matters more than knowledge.

You need to convince the board — and it's not working

Bigger budgets, strategic direction, resource allocation. You have the data. What you need is the narrative that moves decision-makers.

You're building a culture — and it needs a voice

Your organization wants to retain talent, develop leaders, and shift behaviors. Communication is the architecture of that change.

High-stakes moment ahead

A conference keynote. A critical board presentation. A media appearance. One conversation that defines the next chapter of your career.

You're leading a transformation program

AI adoption, market expansion, restructuring — you need to bring 20, 50, 200 leaders with you. That requires a different kind of communication.

You feel like you're fighting to be heard

You're experienced, capable, and qualified. But in rooms dominated by loud voices, your authority isn't translating. That's not a visibility problem — it's a positioning problem.

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6 moments

“Magda doesn't just teach communication — she works on how you build influence as a leader. At a certain point in your career, what makes the difference isn't how much you know. It's how you can convey it.”

“Magda moves you from 'correct communication' to real influence — the kind that builds relationships, shifts perception, and translates into decisions among key stakeholders.”

“Her real strength is engaging demanding senior leaders in work on intangibles — values, beliefs, behaviors — and translating them into measurable change. With demanding senior leaders, that's a rare capability.”

“130 nonprofits across 5 cohorts. Within days of Matching Day, every single organization had secured a tech partner. Magda built the storytelling capability that made it happen.”

“Magda grasps context faster than anyone I've worked with. She skips the generalities and works on the real challenge — you leave with solutions, not theory.”