Before
“I speak in facts, tables and numbers — and watch the room drift.”
After
One idea, built around what your audience should remember, feel, and do.
Strategic Communication & Influence Advisor
Build real influence that moves people to action.
For 20+ years, I've helped leaders, experts and founders turn what they know into real influence — through communication that is strategic, authentic, and deeply human. Use my experience to enhance your influence.
20+
Years in strategic communication
5000+
Leaders and experts trained
12+
Countries and markets
100+
Keynotes and high-stakes events
Trusted by leaders at
Is This You?
If any of this resonates — let's talk The moments that bring people to me.
#1
You've been promoted — and the rules just changed
You're now in a C-level or N-1 role. Technical expertise got you here — but at this level, decisions are won through influence, not knowledge. And the clock is running: the credibility you build in the first 100 days defines whether you're seen as a leader or as “still the expert.” That perception, once set, is very hard to reverse.
See your path #2You need to convince the board / investors — and it's not working
Bigger budget, strategic direction, headcount. You have the data, the logic, the slides. But boards and investors don't fund spreadsheets — they fund narratives they can believe in and repeat. Every quarter your case doesn't land, the money and the mandate go to someone who tells a better story with weaker numbers.
See your path #3You're building a culture — and it needs a voice
Values, attitudes, behaviors — everyone agrees they matter, and they stay on posters. Your top leaders nod in meetings and change nothing. Communication is the architecture of that change: without it, you lose the talent you're trying to retain — and culture gets decided by whoever talks the loudest.
See your path #4A high-stakes moment is ahead
A conference keynote. A board presentation. A media appearance. Years of work, compressed into minutes — in front of the people who decide what happens next. There is no second version of this moment: it either becomes the proof of your leadership or a missed door that won't reopen soon.
See your path #5You're leading a transformation — and you can't do it alone
AI adoption, market expansion, restructuring, advocacy and social campaigns. The strategy is sound, but it only moves if 20, 50, 200 leaders carry it in their own words — not just forward your slides. If the message dies in the middle layer, the transformation stalls, and what stalls gets cut.
See your path #6You're fighting to be heard
You're experienced, capable, qualified — and you watch less prepared people win the room. Maybe you're the expert they hesitate to bring in front of the board, “because you might say something.” That's not a visibility problem — it's a positioning problem. And every decision made without your voice in the room is made worse, and without you.
See your pathFrom Knowledge to Influence
THE LANGUAGE SHIFT
— how you speak Before
“I want to say so much, to give value — and the message drowns in it.”
After
From quantity to essence: a narrative people repeat in the hallway — and remember years later.
THE IDENTITY SHIFT
— who you are when you speak Before
“I perform the leader I'm 'supposed' to be.”
After
Leading as yourself — deliberate, structured, still recognizably you.
Before
“Deep down, I'm not sure my work is spectacular enough to talk about.”
After
Seeing your own value clearly — and taking the room that matches it.
THE BUSINESS SHIFT
— what it delivers Before
“My case is solid — and the budget still goes to someone else.”
After
Narratives that win decisions: budgets approved, investors on board, mandates secured.
Before
“We launched the transformation — and it stalled in the middle layer.”
After
Leaders who carry the change in their own words — and results you can measure: engagement, retention, revenue.
“Knowledge without communication is just knowledge. It's communication that turns it into real influence.” — CEO, after our work together
This shift has carried my clients from “I don't understand what your presentation is about” to winning Rising Star in Cybersecurity. From overloaded slide decks to boardroom decisions. From 130 nonprofits with untold stories to every single one finding a tech partner within days.
Start Your Transformation → In Their Own Words
What leaders say
“Working with Magda, you don't just learn communication — you draw on her leadership experience. Her knowledge is the sum of all the leaders she has worked with. That combination of communication and leadership is rare.”
“Winning Rising Star in Cybersecurity wouldn't have been possible without Magda. I thought we were just polishing one presentation — in fact, we were building a whole new communication skill I use to this day.”
“Her real strength is engaging demanding senior leaders in work on intangibles — values, beliefs, behaviors — and translating them into real change in the organization.”
“130 nonprofits across 5 cohorts. Within days of Matching Day, every single organization had secured a tech partner. Magda built the storytelling capability that made it happen.”
“Magda moves you from 'correct communication' to real influence — the kind that builds relationships, shifts perception, and translates into decisions among key stakeholders.”
“Magda grasps context faster than anyone I've worked with. She skips the generalities and works on the real challenge — you leave with solutions, not theory.”
The Four Pillars of Influence.
The system I created to turn proven expertise into real influence — four areas of work, and we start wherever you need to.
Strategy
Where do I need influence — and what should it win me?
Influence that is deliberate, not accidental: mapped to your goals, your stakeholders, and the arenas where decisions about you are made.
Identity
Do I believe my own message?
Clarity about who you are as a leader — outside and inside. This is where we work on beliefs, confidence, and the inner voice that says your work “isn't spectacular enough.”
Persuasion
How do I make people understand, feel — and act?
Turning intention into impact: one clear idea, narrative and story, structure that moves decision-makers instead of informing them.
Visibility
Do the right people see, recognize, and remember me?
Building presence in the arenas that matter — so your influence doesn't end when the meeting does.
“Most leaders come to me wanting to communicate better. What they actually need is to influence differently. The Four Pillars is the framework behind every engagement I take on — because real influence is never accidental. It is built by design.”
— Magda Petryniak
Every path below is built on these four pillars. The only question is which format fits your moment. See the paths ↓
Choose your path to influence.
Different formats, different intensity — the same method behind each.
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01 · Individual 1:1 Flagship Program
Influence by Design
A fully individual advisory and coaching program — designed around you, and only you: your role, your business, and the influence you need to build. No group format, no fixed curriculum. A minimum of three months of deliberate one-on-one work — strategy sessions, sparring, training and preparation for public speaking.
For you if: you've stepped into a bigger role, a high-stakes moment is ahead — or your expertise still isn't translating into position.
Discover the program →Communication Masterclass
My complete program on communication and influence — 27 video lessons built on the same frameworks I use with 1:1 clients. Start self-paced: learn the tools, the models, and build your speech or strategic presentation. Then go blended — the Masterclass Extra path — add live advisory and sparring sessions with me: a dry-run of your real meeting, where I step into the role of your audience, challenge your message, and sharpen it until it lands.
For you if: you want to start today at your own pace — and rehearse the real thing before you walk into the room.
Explore the masterclass →Advisory & Group Programs
For HR, L&D and transformation leaders building communication and influence capability at scale — leadership development, culture change, advocacy campaigns for groups of 20 to 200.
For you if: your transformation needs leaders who carry the message in their own words.
Learn more →Keynote & Moderation
Keynotes and panel moderation on influence, leadership, B2B sales communication, and communication in the age of AI — for conferences and forums where the audience expects substance from a real practitioner, not a presenter.
For you if: you're looking for a speaker with global, hands-on practice — someone who has done the work, not just talked about it.
Check availability → Personal · Unscripted My full story →
Why I do this work.
We have more tools to communicate than any generation before us — and we understand each other less. AI can now write anyone's words. What it can't do is stand behind them.
That's why I do this work: because real influence still comes from a human being with something true to say — and the courage to say it well. I've spent 20 years helping people find that voice. Watch the story below, or read the longer version.
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The work that built me, and the leaders it's for.
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Ready to build
your Influence?
The leaders who move organizations forward don't wait for permission to be heard. Let's build yours together.