Twenty years guiding C-level leaders to communicate so it translates into decisions, trust, and lasting impact.
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A leadership transformation path
Comprehensive, individually designed program — built around you, your business, and the influence you want to create.
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Transformation at scale
For HR directors, L&D leaders, and organizations building communication and influence capability across teams.
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For global conferences and forums
Keynotes and panel moderation on leadership, influence, and strategic communication for high-stakes audiences.
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Self-paced · 27 video lessons
A signature digital program built on the same frameworks I use in 1:1 work — for leaders who want to move at their own pace.
I work at the intersection of business strategy, leadership identity, communication, and personal brand — because influence that lasts is never accidental. It is built.
Six recurring moments that bring leaders to me. If any of these feels familiar, the work I do is built for exactly this.
You're now in a C-level or N-1 role. Technical expertise got you here. But at this level, influence matters more than knowledge.
Bigger budgets, strategic direction, resource allocation. You have the data. What you need is the narrative that moves decision-makers.
Your organization wants to retain talent, develop leaders, and shift behaviors. Communication is the architecture of that change.
A conference keynote. A critical board presentation. A media appearance. One conversation that defines the next chapter of your career.
AI adoption, market expansion, restructuring — you need to bring 20, 50, 200 leaders with you. That requires a different kind of communication.
You're experienced, capable, and qualified. But in rooms dominated by loud voices, your authority isn't translating. That's not a visibility problem — it's a positioning problem.
If any of these resonate — let's talk.
Book a discovery call“Magda doesn't just teach communication — she works on how you build influence as a leader. At a certain point in your career, what makes the difference isn't how much you know. It's how you can convey it.”
“Magda moves you from 'correct communication' to real influence — the kind that builds relationships, shifts perception, and translates into decisions among key stakeholders.”
“130 nonprofits across 5 cohorts. Within days of Matching Day, every single organization had secured a tech partner. Magda built the storytelling capability that made it happen.”
“Her real strength is engaging demanding senior leaders in work on intangibles — values, beliefs, behaviors — and translating them into measurable change. With demanding senior leaders, that's a rare capability.”
I believe the difference between leaders who plateau and leaders who break through isn't talent, ambition, or even strategy. It's whether they know how to influence on purpose.
For two decades I've worked with C-level leaders and high-potential executives across IT, banking, consulting, and beyond — building the strategic communication, identity, persuasion, and visibility that turn capability into lasting influence.
From global keynotes to one-on-one work with CEOs — these are the patterns that show up again and again.
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“I now communicate so that boards listen — and decide.”
— C-Level Banking Executive
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“She moves you from correct communication to real influence.”
— Łukasz · Electromobility Leader
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“Magda turned the intangible — culture, behavior — into measurable change.”
— Katarzyna · Chief People Officer
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“Every session ends with concrete tools, not theory.”
— Aleksandra · AI & Data Leader
Most leaders come to me wanting to communicate better. What they actually need is to influence differently — across four dimensions that, together, build influence that lasts.
Where and how you play
Influence without direction is noise. Strategy defines where you focus your energy, who matters, and what you are driving toward — so your influence is targeted, not scattered.
Strategy ensures your influence is not accidental. It is deliberate, targeted, and outcome-driven.
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Who you are as a leader
Before you can lead others, you need internal clarity. Identity is your anchor — it defines who you are when you show up, and why people should trust, follow, or listen to you.
When your identity is clear — inside and out — your influence becomes authentic, consistent, and recognizable. Instead of reactive or performative.
How you move people
Persuasion is the mechanism of influence. It is how you translate ideas, strategies, and vision into understanding, buy-in, and action.
Persuasion turns intention into impact — by making your ideas understood, felt, and adopted.
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How you build your presence and reach
Visibility is the amplifier of influence. It determines whether your leadership is noticed, trusted, and remembered — in the rooms and spaces that matter to your growth.
Visibility ensures that the right people see, recognize, and remember your influence.
The Four Pillars are the foundation. In the Influence by Design program, we work through each pillar together — in the context of your business, your goals, and the arenas where you want to lead.
Engagement length, fully designed around you
Sessions plus WhatsApp support between
Assessment integrated into the program
A leadership transformation path
It's not coaching, not consulting. It's a comprehensive, individually designed leadership transformation program — built around you, your business, and the influence you want to create.
We work together 1:1 across all four dimensions: where you play strategically, who you are as a leader, how you move people, and how you build your presence in the forums that matter. Everything we do is grounded in real business scenarios, real stakes, and real results.
Format: 1:1 sessions · 3–9 months · DISC assessment included · WhatsApp support between sessions
Tools, programs, and writing for leaders who want to keep building influence — at any level of engagement.
Whether you're stepping into a more visible role, leading a transformation, or preparing for the moment that defines what's next — let's build the influence to match.
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