About Magda

Trusted Advisor.
Strategic Partner.
Communication Expert.

I help leaders build the kind of influence that doesn't depend on title, volume, or performance — but on clarity, authenticity, and a communication strategy that is unmistakably yours.

My Story

I didn't start as a coach.
I started as a communicator.

For two decades, I worked at the intersection of communication, journalism, and high-stakes decision-making — moderating debates at international forums, advising organizations navigating change, and developing leaders who needed to matter in rooms where influence is everything.

What I kept discovering was the same gap: brilliant people — executives, innovators, change-makers — who had the knowledge, the vision, and the drive, but couldn't make it land. They weren't communicating their real value. Their expertise wasn't translating into the influence they deserved.

My work became about closing that gap. Not through scripts or formulas, but through deep, personalized work on identity, thinking, and the way leaders communicate who they are and what they stand for.

Today I work with C-level leaders, high-potential executives, founders, and organizations that understand: communication is not a soft skill. It is the core skill of modern leadership.

Magda Petryniak — executive coach and strategic communication advisor
500+
Leaders Worked With
20+
Years
Why Leaders Trust Me

Experience built where it matters most

20+ Years in High-Stakes Environments

From boardrooms and international conferences to TV studios and think tanks — I have built my practice where the pressure is highest and the stakes are real.

500+ Global Leaders Worked With

Executives, C-level leaders, high-potential managers, founders, and public figures across Europe, North America, and beyond.

Certified & Credentialed

Certified PROSCI Change Practitioner, DISC Consultant, trained in Mike Bosworth's Story Seekers methodology and deep listening frameworks (Story Tending).

Executive MBA Instructor

Five years as one of the highest-rated instructors in the Executive MBA Program at Cracow School of Business — consistently recognized by leaders for transformational impact.

Media & Public Presence

Speaker at WEF-affiliated forums, Krynica Economic Forum, TEDx events. Featured in HBR Poland and major business media. Host of Impact Leaders podcast.

Creator of Communication Masterclass

Founded the signature digital program for leaders who want to build influence through strategic communication — on their own terms and timeline.

My Method

A framework for lasting influence

01

Strategic Narrative

We define who you are as a leader — your unique voice, values, and the story only you can tell.

02

Executive Presence

We work on how you show up: in rooms, on stage, in media, and in one-on-one conversations that define careers.

03

Influence Architecture

We build the structures — frameworks, habits, communication systems — that make your influence consistent and compound over time.

04

Real-World Application

Every insight is tested against real situations. Dry runs, feedback loops, iterative refinement — until it's yours.

Featured at / In Media
Krynica Economic Forum
WEF-Affiliated Events
HBR Poland
TEDx
Impact Leaders Podcast
Business Insider PL
In Their Own Words

What leaders say

"Ridiculous efficiency, personal commitment, quality. For a while, Magdalena and her team became part of mine — and earned my highest recommendation."
T
Tomasz Dreslerski
Vice President, Orange (Business Market)
"For five years, Magdalena has consistently ranked among the top instructors in our Executive MBA program. Her work with executives is transformational."
D
Dr Agnieszka Żur
Director, Executive MBA Program, Cracow School of Business
"Magda's insights into trust-based communication have had a profound impact on my approach to business interactions."
R
Rafał Górski
VP Global Applications, ACCO Brands

Ready to work together?

Let's find the right path for you.

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